Document Type

Article

Publication Date

Winter 2012

Publication Source

Journal of the Association for Communication Administration

Abstract

A strong introductory course is important for many communication departments, for the discipline, and for meeting our obligation to society. This paper utilizes the example of a recent curricular reform that threatened to eliminate a required oral communication course to reflect on strategies departments can use to build widespread and lasting support for the course. The paper reviews the events that led to the challenge and details the department’s response, which offers lessons that may be useful for other institutions. Four lessons include:

* Tailoring the introductory course to the institution’s needs and mission

* Involvement in university work

* Making compelling use of assessment

* Drawing on support from accreditation requirements.

Inclusive pages

2-13

ISBN/ISSN

0360-0939

Document Version

Published Version

Comments

Article is copyrighted; any content from the article must be attributed properly.

Permission documentation is on file.

Publisher

Association for Communication Administration

Volume

31

Issue

1

Peer Reviewed

yes

Keywords

assessment, basic course, general education, supportive environment, lessons learned