Information Processing and Management
We present an analysis of a progressive series of out-of-turn transformations on a hierarchical website to personalize a user’s interaction with the site. We formalize the transformation in graph-theoretic terms and describe a toolkit we built that enumerates all of the traversals enabled by every possible complete series of these transformations in any site and computes a variety of metrics while simulating each traversal therein to qualify the relationship between a site’s structure and the cumulative effect of support for the transformation in a site. We employed this toolkit in two websites. The results indicate that the transformation enables users to experience a vast number of paths through a site not traversable through browsing and demonstrate that it supports traversals with multiple steps, where the semblance of a hierarchy is preserved, as well as shortcuts directly to the desired information.
Copyright © 2010, Elsevier
Place of Publication
hierarchical hypermedia, information personalization, navigation, out-of-turn interaction, website transformation
Perugini, Saverio, "Personalization by website transformation: Theory and practice" (2010). Computer Science Faculty Publications. 19.
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