Document Type
Book
Publication Date
2011
Abstract
Outfitting students with a wealth of practical, practice-based knowledge that they can take directly into the halls of their school, the new fifth edition of Public Relations in Schools has a fresh, contemporary focus on both how administrators can effectively communicate with the community and how building strong relationships with stakeholders can ultimately lead to overall school improvement. Through a blend of theoretical and tacit knowledge, this text offers students an in-depth guide to 1) how to successfully communicate with both internal and external school entities, 2) how to build and maintain positive and active relationships via social and political capital and 3) how to translate the value of these relationships into positive change within the school. While exploring these three central themes, the book emphasizes how new technologies can aid school success. At the same time, real-world case studies at the beginning of each chapter introduce readers to actual public relations issues and bring the material to life.
The revised fifth edition of Public Relations in Schools is updated with new materials and references throughout the text, including two new chapters – one on harnessing technology for your public relations needs and one on collecting, assessing, and applying public opinion. In addition, the new fifth edition text contains a matrix at the front of the book showing how content relates to ELCC/NCATE Standards – the widely used criteria for administrator preparation and licensing.
ISBN/ISSN
9780137072453
Document Version
Published Version
Copyright
Copyright © 2011, Pearson Education.
Publisher
Pearson Higher Education
Place of Publication
Upper Saddle River, NJ
Edition
5
eCommons Citation
Kowalski, Theodore J., "Public Relations in Schools" (2011). Educational Leadership Faculty Publications. 49.
https://ecommons.udayton.edu/eda_fac_pub/49
Table of contents
Included in
Educational Leadership Commons, Education Economics Commons, Higher Education Administration Commons, Other Educational Administration and Supervision Commons, Urban Education Commons
Comments
Chapter is included in the repository with the permission of the publisher. Table of contents is included as a supplemental file.
Permission documentation is on file.