Document Type

Article

Publication Date

1996

Abstract

This collection of readings addresses the greatest demand being placed upon educational administrators in this, the Age of Information — using technology to create two-way communication systems within their organizations and between their organizations and their communities. The author integrates theories and techniques taken from a wide variety of leading theorists and practitioners in both public relations and educational administration to provide an interdisciplinary, contemporary foundation for practice.

ISBN/ISSN

0-02-366235-2

Document Version

Published Version

Comments

Chapter 11, "Working with the Media," is included for download in this repository with the permission of the publisher.

Permission documentation is on file.

Publisher

Merrill, an imprint of Prentice-Hall

Place of Publication

Englewood Cliffs, NJ