The Fifties in America
Ford, with its introduction of the Thunderbird, became the first car manufacturer to create the market segment for personal luxury cars. The car became the trend-setting automobile of the 1950s and defined personal status during the decade of consumer excess.
Copyright © 2005, EBSCO
Place of Publication
Heitmann, John Alfred, "Ford Thunderbird" (2005). History Faculty Publications. 103.