Information Technology-Enhanced Pricing Strategies (ITEPS): Implications for Public Policy and Social Welfare
Journal of Business Research
The Internet and related technologies have created opportunities for enhanced pricing strategies. The consequences of these pricing strategies have important managerial and public policy implications. Here, we identify five technology-enhanced pricing strategies that have come to prominence. Each strategy is introduced by one or two (short) case studies that are used as examples to illustrate key public policy and legal issues. We outline the benefits and potential problems of each strategy with respect to social welfare and competition.
Pricing strategies; Internet; Technology; Public policy; Social welfare
Dixit, Ashutosh; Braunsberger, Karin; Coca-Cola Company; and Pan, Yue, "Information Technology-Enhanced Pricing Strategies (ITEPS): Implications for Public Policy and Social Welfare" (2004). Management and Marketing Faculty Publications. 45.