Title

Information Technology-Enhanced Pricing Strategies (ITEPS): Implications for Public Policy and Social Welfare

Document Type

Article

Publication Date

8-11-2004

Publication Source

Journal of Business Research

Abstract

The Internet and related technologies have created opportunities for enhanced pricing strategies. The consequences of these pricing strategies have important managerial and public policy implications. Here, we identify five technology-enhanced pricing strategies that have come to prominence. Each strategy is introduced by one or two (short) case studies that are used as examples to illustrate key public policy and legal issues. We outline the benefits and potential problems of each strategy with respect to social welfare and competition.

Inclusive pages

1169–1177

ISBN/ISSN

0148-2963

Publisher

Elsevier ScienceDirect

Volume

58

Issue

9

Peer Reviewed

yes

Keywords

Pricing strategies; Internet; Technology; Public policy; Social welfare