Title

Author Affiliation Index: A New Approach to Marketing Journal Ranking

Document Type

Article

Publication Date

8-2011

Publication Source

Marketing Education Review

Abstract

Previous research has adopted various methods to assess the relative quality of academic marketing journals. This study, as a replication and extension of Chen and Huang (2007), introduces the Author Affiliation Index (AAI) as an alternative approach to assessing marketing journal quality. The AAI is defined as the ratio of articles authored by faculties at the world's top marketing programs divided by the total number of articles by all authors. We rank current marketing journals using the AAI approach, and provide a cross-validation of journal ratings established by previous researchers. We also study the authorship/coauthorship patterns across journals. Advantages of the AAI approach and its implications are discussed.

Inclusive pages

275-287

ISBN/ISSN

1052-8008 / 2011

Publisher

Routledge Taylor & Francis

Volume

21

Issue

3

Peer Reviewed

yes

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