As the economies of many countries become more interrelated, international managers are facing huge challenges and unique opportunities associated with their roles. Now in its fifth edition, Sweeney and McFarlin's International Management embodies a balanced and integrated approach to the subject, emphasizing the strategic opportunities available to firms on a global playing field, as well as exploring the challenges of managing an international workforce.
Integrating theory and practice across all chapter topics, this book helps students to learn, grasp, and apply the underlying principles of successful international management:
- Understanding the broad context of international business, including the critical trends impacting international management, the legal and political forces driving international business, and the ethical and cultural dilemmas that can arise
- Mastering the essential elements of effective interaction in the international arena, from cross-cultural understanding and communication to cross-border negotiation
- Recognizing and taking advantage of strategic opportunities, such as entering and operating in foreign markets
- Building and leading effective international teams, including personal and behavioral motivation, as well as taking an international perspective on the hiring, training, and development of employees
These principles are emphasized in the text with current examples and practical applications, establishing a foundation for students to apply their understanding in the current global business environment. With a companion website featuring an instructor’s manual, presentation slides, and a test bank, International Management Fifth Edition is a superb resource for instructors and students of international management.
Copyright © 2015 from International Management: Strategic Opportunities and Cultural Challenges by Paul D. Sweeney and Dean B. McFarlin. Reproduced by permission of Taylor and Francis Group, a division of Informa plc. This material is strictly for personal use. For any other use, the user must contact Taylor & Francis directly at this address: firstname.lastname@example.org.
Printing, photocopying and sharing via any means is a violation of copyright.
Taylor & Francis
Place of Publication
New York, NY
Sweeney, Paul B. and McFarlin, Dean B., "International Management: Strategic Opportunities and Cultural Challenges" (2015). Management and Marketing Faculty Publications. 67.
Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Business and Corporate Communications Commons, Communication Technology and New Media Commons, Entrepreneurial and Small Business Operations Commons, Management Sciences and Quantitative Methods Commons, Marketing Commons, Nonprofit Administration and Management Commons, Organizational Communication Commons, Public Relations and Advertising Commons, Sales and Merchandising Commons, Social Media Commons