Title

Revenue Management at Extra Space Storage LLC

Document Type

Article

Publication Date

2009

Publication Source

International Journal of Revenue Management

Abstract

Extra Space Storage is the second-largest self-storage operator. The constantly changing customer behaviors and market trends demand adaptive dynamic pricing and discounting management (DPDM). We develop the adaptive DPDM mechanism to improve the store revenue growth. The goal is to dynamically adjust our DPDM policy by the store performance. Such an approach is innovative because the model lets us adaptively consider pricing activities. Our policy has been proven to be effective that the company leads in same-store revenue growth over competitors while maintains high occupancy. Our policy would be extended into other industries with similar operations.

Inclusive pages

179-196

ISBN/ISSN

1474-7332

Comments

Permission documentation is on file.

Publisher

Inderscience Publishers

Volume

3

Issue

2

Peer Reviewed

yes