Conference or Event Name
The Association of Library Communications and Outreach Professionals (ALCOP) Conference
The Library Management Institute
Fort Washington, PA
The presenters all handle social media for their libraries, but in very different settings: a large academic library at a public-private research institution, a medium-sized academic library at a private university, and a medium-sized public library in a town that revolves around a university. The workshop will provide some general discussion about how the different technology environments elicit different responses from various user groups and, using Twitter as a microcosm, the similarities and differences between approaches will be discussed. The legalities concerning social media policies and the magic of paying attention to target audiences will also be explored.
Kelly, Katy and Glazer, Gwen, "Get @ Us!: Using Social Media to Market Libraries, Provide Customer Service, & Revitalize Outreach Efforts" (2011). Roesch Library Faculty Presentations. 10.