Measurement of Communication Motivation in Public Speaking: An Exploratory Study and Scale Development Based on Expectancy Theory

Authors

Edwin J. Dawson, University of Arizona
Donald D. Yoder, University of Dayton

Section Name

Research on the Introductory Communication Course

Abstract

Since the motivational construct has been previously investigated using need gratification theory, it is important to explore the conceptual differences and similarities between Communication Motivation in Public Speaking based on expectancy theory and current measures of communication motives.

Therefore, this study asks the following research questions: l) What are the factor structure and reliability of a “communication motivation in public speaking” (CMPS) instrument which is based on expectancy theory? 2) What is the relationship between Communication Motivation in Public Speaking (CMPS) and the PRCA, WTC, and ICM?

Recommended Citation

Dawson, Edwin J. and Yoder, Donald D. (1991) "Measurement of Communication Motivation in Public Speaking: An Exploratory Study and Scale Development Based on Expectancy Theory," Basic Communication Course Annual: Vol. 3, Article 19.
Available at: https://ecommons.udayton.edu/bcca/vol3/iss1/19