Get @ Us! Using Social Media to Market Libraries, Assist Patrons and Revitalize Outreach Efforts, Katy Kelly, Gwen Glazer
Katy Kelly

International Management: Strategic Opportunities and Cultural Challenges, Paul B. Sweeney, Dean B. McFarlin
Paul B. Sweeney

Alternative Media and Normative Theory: A Case of Ferguson, Missouri, Mark Anthony Poepsel, Chad Painter
Communication Faculty Publications

Attitudes Toward and Behavioral Intentions to Adopt Mobile Marketing: Comparisons of Gen Y in the United States, France And China, Rebecca Wells, Catherine E. Kleshinski, Terence Lau
Terence Lau

Take Two Tablets and Do Not Call for Judicial Review Until Our Heads Clear: The Supreme Court Prepares to Demolish the 'Wall of Separation' Between Church and State, Terence Lau, William Wines
Terence Lau

Bird’s Eye View: Using Twitter in #ClubRoesch, Katy Kelly, Hector Escobar
Roesch Library Faculty Publications

Bird’s Eye View: Using Twitter in #ClubRoesch, Katy Kelly, Hector Escobar
Hector Escobar

Bird’s Eye View: Using Twitter in #ClubRoesch, Katy Kelly, Hector Escobar
Katy Kelly

International Management: Strategic Opportunities and Cultural Challenges, Paul B. Sweeney, Dean B. McFarlin
Management and Marketing Faculty Publications

Consumer-Generated Media (CGM): An Exploratory Study of Various Forms, Value to Consumers, and Marketing Practitioners, and Global Implications, Irene J. Dickey, William F. Lewis
Irene J. Dickey

Consumer Generated Media: Evolving Marketing Opportunity for Consumer Engagement, Irene Dickey, William Lewis
Irene J. Dickey

Social Media Perceptions and Usage by Generation Y and Relevant Marketing Implications, Irene J. Dickey, William F. Lewis
Irene J. Dickey

The Evolution (Revolution) of Social Media and Social Networking as a Necessary Topic in the Marketing Curriculum: A Case for Integrating Social Media into Marketing Classes, Irene J. Dickey, William F. Lewis
Irene J. Dickey

Perceived Importance and Future Use of Online Channels of Distribution by Small Businesses in the United States and Australia: An Exploratory Study, Irene Dickey, William Lewis, John VanBeveren
Irene J. Dickey

Get @ Us! Using Social Media to Market Libraries, Assist Patrons and Revitalize Outreach Efforts, Katy Kelly, Gwen Glazer
Roesch Library Faculty Publications

Attitudes Toward and Behavioral Intentions to Adopt Mobile Marketing: Comparisons of Gen Y in the United States, France And China, Rebecca Wells, Catherine E. Kleshinski, Terence Lau
Management and Marketing Faculty Publications

The Evolution (Revolution) of Social Media and Social Networking as a Necessary Topic in the Marketing Curriculum: A Case for Integrating Social Media into Marketing Classes, Irene J. Dickey, William F. Lewis
Management and Marketing Faculty Publications

Social Media Perceptions and Usage by Generation Y and Relevant Marketing Implications, Irene J. Dickey, William F. Lewis
Management and Marketing Faculty Publications

Take Two Tablets and Do Not Call for Judicial Review Until Our Heads Clear: The Supreme Court Prepares to Demolish the 'Wall of Separation' Between Church and State, Terence Lau, William Wines
Management and Marketing Faculty Publications

Consumer Generated Media: Evolving Marketing Opportunity for Consumer Engagement, Irene J. Dickey, William F. Lewis
Management and Marketing Faculty Publications

Consumer-Generated Media (CGM): An Exploratory Study of Various Forms, Value to Consumers, and Marketing Practitioners, and Global Implications, Irene J. Dickey, William F. Lewis
Management and Marketing Faculty Publications

Perceived Importance and Future Use of Online Channels of Distribution by Small Businesses in the United States and Australia: An Exploratory Study, Irene J. Dickey, William F. Lewis, John VanBeveren
Management and Marketing Faculty Publications

Consumer Innovativeness and Perceived Risk: Implications for High Technology Product Adoption, Tanawat Hirunyawipada, Audhesh K. Paswan
Management and Marketing Faculty Publications