Part of the Public Relations and Advertising Commons

Works in Public Relations and Advertising

2022

Complementary Effects of CRM and Social Media on Customer Co-creation and Sales Performance in B2B Firms: The Role of Salesperson Self-Determination Needs, Ashish Kalra
Management and Marketing Faculty Publications

2021

People-First Promotion: Rallying Library Workers during COVID-19 and Beyond, Katy Kelly, Christina A. Beis, Ann Zlotnik, Maureen E. Schlangen
Roesch Library Faculty Publications

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2018

Email Invitation, Lucy Bratton, Taylor Wilson
Facing Dayton: Materials to Invite Engagement

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Promotional Poster: Reception and Celebration, Lucy Bratton, Taylor Wilson
Facing Dayton: Materials to Invite Engagement

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Reception Invitation, Lucy Bratton, Taylor Wilson
Facing Dayton: Materials to Invite Engagement

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2017

Blog: The Facing Project, Clare Gallagher
Facing Dayton: Materials to Invite Engagement

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Salesperson Networking Behaviors And Creativity: Exploring An Unconventional Relationship, Michael T. Krush, Raj Agnihotri, Gerrard M. Macintosh, Ashish Kalra
Management and Marketing Faculty Publications

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2016

Communication Pathways, Joesph M. Valenzano, Melissa A. Broeckelman-Post, Erin S. Parcell
Joseph M. Valenzano III

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Business as Usual: Ethics as Mundane Behavior, and the Case of Target Corporation, Jon A. Hess
Jonathan A. Hess

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International Management: Strategic Opportunities and Cultural Challenges, Paul B. Sweeney, Dean B. McFarlin
Paul B. Sweeney

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2015

Attitudes Toward and Behavioral Intentions to Adopt Mobile Marketing: Comparisons of Gen Y in the United States, France And China, Rebecca Wells, Catherine E. Kleshinski, Terence Lau
Terence Lau

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Take Two Tablets and Do Not Call for Judicial Review Until Our Heads Clear: The Supreme Court Prepares to Demolish the 'Wall of Separation' Between Church and State, Terence Lau, William Wines
Terence Lau

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Consumer Hookah Consumption: Is the Hubble Bubble the New Coffee and Cocktail?, Tracy Harmon-Kizer
Tracy R. Harmon-Kizer Ph.D.

Communication Pathways, Joesph M. Valenzano, Melissa A. Broeckelman-Post, Erin S. Parcell
Communication Faculty Publications

International Management: Strategic Opportunities and Cultural Challenges, Paul B. Sweeney, Dean B. McFarlin
Management and Marketing Faculty Publications

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Toward the Development of New Product Ideas: Asymmetric Effects of Team Cohesion on New Product Ideation, Tanawat Hirunyawipada, Audhesh K. Paswan, Charles Blankson
Management and Marketing Faculty Publications

Consumer-Generated Media (CGM): An Exploratory Study of Various Forms, Value to Consumers, and Marketing Practitioners, and Global Implications, Irene J. Dickey, William F. Lewis
Irene J. Dickey

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Consumer Generated Media: Evolving Marketing Opportunity for Consumer Engagement, Irene Dickey, William Lewis
Irene J. Dickey

Social Media Perceptions and Usage by Generation Y and Relevant Marketing Implications, Irene J. Dickey, William F. Lewis
Irene J. Dickey

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The Evolution (Revolution) of Social Media and Social Networking as a Necessary Topic in the Marketing Curriculum: A Case for Integrating Social Media into Marketing Classes, Irene J. Dickey, William F. Lewis
Irene J. Dickey

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Perceived Importance and Future Use of Online Channels of Distribution by Small Businesses in the United States and Australia: An Exploratory Study, Irene Dickey, William Lewis, John VanBeveren
Irene J. Dickey

2014

The Role of Public Relations in Social Capital and Civic Engagement, Weiwu Zhang, Alan Abitbol
Communication Faculty Publications

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2013

Drawing Lessons from the U.K. Constitutional Reform Act of 2005, Terence J. Lau
Management and Marketing Faculty Publications

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2012

Attitudes Toward and Behavioral Intentions to Adopt Mobile Marketing: Comparisons of Gen Y in the United States, France And China, Rebecca Wells, Catherine E. Kleshinski, Terence Lau
Management and Marketing Faculty Publications

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2010

The Evolution (Revolution) of Social Media and Social Networking as a Necessary Topic in the Marketing Curriculum: A Case for Integrating Social Media into Marketing Classes, Irene J. Dickey, William F. Lewis
Management and Marketing Faculty Publications

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Social Media Perceptions and Usage by Generation Y and Relevant Marketing Implications, Irene J. Dickey, William F. Lewis
Management and Marketing Faculty Publications

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2009

Take Two Tablets and Do Not Call for Judicial Review Until Our Heads Clear: The Supreme Court Prepares to Demolish the 'Wall of Separation' Between Church and State, Terence Lau, William Wines
Management and Marketing Faculty Publications

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Consumer Generated Media: Evolving Marketing Opportunity for Consumer Engagement, Irene J. Dickey, William F. Lewis
Management and Marketing Faculty Publications

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Consumer Hookah Consumption: Is the Hubble Bubble the New Coffee and Cocktail?, Tracy R. Harmon-Kizer
Management and Marketing Faculty Publications

2008

Perceptions: Reconciliation, Maureen E. Schlangen
Maureen E. Schlangen

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2007

Consumer-Generated Media (CGM): An Exploratory Study of Various Forms, Value to Consumers, and Marketing Practitioners, and Global Implications, Irene J. Dickey, William F. Lewis
Management and Marketing Faculty Publications

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Perceived Importance and Future Use of Online Channels of Distribution by Small Businesses in the United States and Australia: An Exploratory Study, Irene J. Dickey, William F. Lewis, John VanBeveren
Management and Marketing Faculty Publications

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2006

Consumer Innovativeness and Perceived Risk: Implications for High Technology Product Adoption, Tanawat Hirunyawipada, Audhesh K. Paswan
Management and Marketing Faculty Publications

1994

Business as Usual: Ethics as Mundane Behavior, and the Case of Target Corporation, Jon A. Hess
Communication Faculty Publications

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