This collection of readings addresses the greatest demand being placed upon educational administrators in this, the Age of Information — using technology to create two-way communication systems within their organizations and between their organizations and their communities. The author integrates theories and techniques taken from a wide variety of leading theorists and practitioners in both public relations and educational administration to provide an interdisciplinary, contemporary foundation for practice.
Copyright © 1996, Prentice-Hall.
Merrill, an imprint of Prentice-Hall
Place of Publication
Englewood Cliffs, NJ
Kowalski, Theodore J., "Public Relations in Educational Organizations: Practice in an Age of Information and Reform" (1996). Educational Leadership Faculty Publications. 53.
Educational Assessment, Evaluation, and Research Commons, Educational Leadership Commons, Education Economics Commons, Elementary and Middle and Secondary Education Administration Commons, Higher Education Administration Commons, Other Educational Administration and Supervision Commons, Special Education Administration Commons, Urban Education Commons