My project was a deep dive and a path forward into the Commonwealth Associates, Inc.'s digital marketing presence using the tools, analytics, and current practices acquired from MBA 631. This included critical assessments, key take-aways with recommendations, and also included additional funds for Commonwealth’s 2021 marketing budget.
Business | Business Administration, Management, and Operations | Marketing
Bernstein, Gary, "Digital Marketing: A Deep Dive & Path Forward" (2021). Graduate Student Showcase. 1.