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Shopper satisfaction has been identified as one of the most influential factors in brick & mortar based retailing. This research investigates the effects of store layouts on customer satisfaction. This research allows decision makers to understand more about the relationship between adjacency and accessibility within retail environments.
Department of Engineering Management, Systems and Technology
Gune, Shubham, "Retail Store Layout: Shopper Preference vs. Shopper Access" (2021). Graduate Student Showcase. 21.