Implementing successful intranets: the case study of a virtual MNC team

Date of Award


Degree Name

M.A. in Communication


Department of Communication


Advisor: Teresa L. Thompson


By the nature of their geographic dispersion, multinational corporations (MNCs) and the teams that comprise them must rely on virtual communication to some extent. The present study extends knowledge on virtual MNC teams, specifically in the areas of building collective organizational identities, enactment of locally motivated strategies, media channel preferences, and optimizing Intranets to their full potential. It analyzes the case of a geographically dispersed, functionally diverse, and culturally diverse virtual team that is part of a multinational corporation headquartered in the United States. Through content analysis of preliminary and follow-up survey data, this study contributes findings with practical implications for managers, website designers, internal marketers and consultants whose work relates to virtual MNC teams.


Intranets (Computer networks), International business enterprises Communication systems Management, International business enterprises Computer networks Management, Organizational effectiveness, Communication, Information Technology, Organizational Behavior, Technical Communication, Web Studies, Cultural Resources Management, Multinational corporations, globalization, organizational communication, information and communication technologies, virtual teams

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Copyright © 2015, author