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Abstract

This paper examines tourism policy in Kenya in the context of sustainable tourism development. It considers the critical factors that might hinder the development of the sector and highlights the shortcomings in the policy development. It will give a general review of policy development and its significance in Kenya. There will also be an analysis of the key issues in the current policy development in Kenya, and finally, consideration is given to the aspects of policy that the current policy makers should pay attention to in relation to the strategic approach to sustainable tourism development. With the growing economic significance of tourism and increasingly competitive global tourism market, it is imperative that countries adopt an integrated approach to formulating their tourism policy. This paper proposes integrating three major components: strategic management (to stress long-term planning and assist policy makers analyse contexts within which tourism policies are made); sustainable development (to emphasize the importance of using a triple bottom-line concept in the formulation of tourism policies); and a holistic policy making process (to pay special attention to the complication of the tourism sector. It further asserts that an integrated tourism policymaking model will help Kenya's policymakers to formulate and implement tourism policies that enable a country to compete successfully in the global tourism market.

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