This manuscript demonstrates the value of understanding three cognitive factors in higher education. These three cognitive factors (i.e. goals, mindset, and internalized motivation) provide educators with the ability to enhance academic outcomes and to motivate students towards achievement. Each cognitive factor is dissected and applied to students in the higher education classroom. Additionally, research is presented to create a motivational atmosphere, specifically within the classroom environment, that will improve student mindset and develop stronger academic goals for students. Lastly, this manuscript proposes suggestions for future research that will contribute to the findings of the overall construct of motivation in an educational context.



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