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Illustrator: Jose Guadalupe Posada
A loa is a brief theatrical piece presented as an opening for a festival or introduction to a longer play. This form became popular in Spain in the 16th century and the tradition was carried on in Latin America. They were used to keep the audience occupied while waiting for the main event to begin and they came in many forms for different purposes.
lmprenta de Antonio Vanegas Arroyo
Broadside, Mexico, Popular Devotion
Catholic Studies | Graphic Communications | Latin American Languages and Societies
lmprenta de Antonio Vanegas Arroyo, "Loa dicha por el Dr. Mercolico en honor de nuestro senora de Guadalupe" (1904). Marian Broadsides from Mexico. 20.