University of Dayton marketing professor Randy Sparks is applying his research on style versus substance to the political arena. He offers the following three things to know about the first debate between Hillary Clinton and Donald Trump on Monday, Sept. 26.
University of Dayton. "3 Things To Know: The First Debate" (2016). http://wayback.archive-it.org/4727/20160920160053/https://www.udayton.edu/news/articles/2016/09/sparks_first_debate.php