Conference or Event Name
14th Annual Electronic Resources & Libraries Conference
Electronic Resources & Libraries
This poster showcases the steps taken to build a popular digital magazine collection at a mid-sized university using Flipster. Its goal is to share a way for attendees to enhance marketing and advertising strategies through integration into first-year and new-student library orientation; maximizing print advertisement placement; and social media communications.
Beis, Christina A., "Let’s Get Digital: Marketing Digital Magazines in Academia" (2019). Roesch Library Faculty Presentations. 56.