Document Type
Poster
Presentation Date
3-5-2019
Conference or Event Name
14th Annual Electronic Resources & Libraries Conference
Conference Sponsor
Electronic Resources & Libraries
Conference Location
Austin, TX
Abstract
This poster showcases the steps taken to build a popular digital magazine collection at a mid-sized university using Flipster. Its goal is to share a way for attendees to enhance marketing and advertising strategies through integration into first-year and new-student library orientation; maximizing print advertisement placement; and social media communications.
Recommended Citation
Beis, Christina A., "Let’s Get Digital: Marketing Digital Magazines in Academia" (2019). Roesch Library Faculty Presentations. 56.
https://ecommons.udayton.edu/roesch_fac_presentations/56
COinS
Comments
ER&L facilitates the communication and collaboration of information professionals around issues related to managing electronic resources in the digital world.