Public Services Quarterly
Libraries often find themselves communicating programs and services to different audiences — students, faculty, donors and the community. So what happens when you are tasked with creating a marketing piece to pique donors’ interest? How do you know what they want to know about you, and what do they already know? Accurately assessing what your audience already understands about your library services can be a challenging aspect of your project. This column describes how an academic library in Ohio learned more about its target market to create a piece that could bring about the results it wanted.
Copyright © 2016, Nichole M. Rustad
Taylor & Francis
Rustad, Nichole M., "Process Makes Perfect: Asking Your Target Audience What They Really Want To Know About You" (2016). Roesch Library Staff Publications. 3.
Advertising and Promotion Management Commons, Business and Corporate Communications Commons, Cataloging and Metadata Commons, Marketing Commons, Nonprofit Administration and Management Commons, Organizational Behavior and Theory Commons, Scholarly Communication Commons
This is the author’s accepted version of the article of the same title that appeared in Vol. 12, Issue 1 of the Routledge/Taylor & Francis journal Public Services Quarterly (March 2016). Some differences may exist between this version and the published version.