Energy Drink Consumption and Among Video Gamers
Health and Sport Science
Energy drinks (ED) represent one of the fastest growing beverage industries, and are popular dietary supplement particularly among teenagers and young adults. ED are a class of beverage that contain high levels of energy-enhancing ingredients (i.e., caffeine, sugar, carnitine, taurine, vitamins) that are presumed to provide physical and mental stimulation. Despite ED’s growing popularity, increasing scientific evidence have warned its harmful health effects. Meanwhile, many ED brands have deliberately created a symbiotic relationship with Esports through a variety of marketing strategies. This study attempts to investigate the interrelationships between Esports and ED consumption, including assessing the common motives and perceptions for consuming ED, as well as the impact of ED marketing on gaming participants.
Esports, energy drinks, advertising
Food Studies | Sports Studies
Pu, Hoazhou; Cuy Castellanos, Diana; and Roscoe, Dana, "Energy Drink Consumption and Among Video Gamers" (2023). Thomas C. Hunt Building a Research Community Day. 50.