Electronic communication and social media in organizations
Students in ENG 372 Business & Professional Writing classes participated in a virtual business professional project that involves almost 600 students in 96 teams from 14 universities in 7 countries. All teams were asked to identify an organization that has a robust online presence, such as a web page, Facebook page, Twitter feed, customer blog, and so on. Then the team analyzed the quality of these mechanisms in terms of building and maintaining the organization’s reputation. They identified major conclusions about this company’s online presence. Finally they wrote a report that introduces the organization and its online communication tools, provides an analysis of its online presence, and offers recommendations for improvements. They evaluated the company’s reputation (built in or bolted on) and provided evidence for their conclusions. The report identified whether the organization is conveying its core values through its social media use and provide recommendations how the company can improve its online presence that address each of the conclusions. This project emphasizes the development of critical-thinking, cross-cultural communication in global contexts, and virtual collaboration and team-building skills.
Primary Advisor's Department
Stander Symposium poster
"Electronic communication and social media in organizations" (2018). Stander Symposium Posters. 1407.