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Description

Minor league baseball is a tradition unlike any other in the United States. But how have dozens of new stadiums, franchise relocations, the recent recession and more affected attendance numbers? Does over-saturation occur in specific metropolitan areas or states? What does the âhoneymoon effectâ of new stadiums look like for minor league teams? And what is the ideal region to plant a bourgeoning minor league franchise?This thesis looks at three groups of case studies from nine different visits with dozens of interviews conducted by the author. Using economic testing, it then explores the connections behind what makes minor league baseball a roaring success in areas like Dayton, Ohio, but a faltering product in areas like Scranton, Pa. In combining the recent history of the sport with the fine-tuned marketing and branding of the 21st century, this thesis looks to see how minor league baseball keeps getting stronger.

Publication Date

4-18-2012

Project Designation

Honors Thesis

Primary Advisor

Tony S. Caporale

Primary Advisor's Department

Economics and Finance

Keywords

Stander Symposium poster

Minor League Baseball from 1998-2011: Tradition, Success and the Recession

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