“SMH White Gays”: A Netnographic Study of Hegemonic Masculinity and Internalized Homophobia among Queer Men of Color on Twitter
This study takes an in-depth look into the way that gay men of color create spaces for themselves on social media. Focusing on the social media platform Twitter, I explore the dialogue around identity among gay men and the obstacles to creating inclusive spaces (i.e. internalized homophobia, anti-effeminacy and racial preferences). To study these trends within Twitter posts, I preform a content analysis of 15 posts and their comments/replies, from October 2019 to February 2020, by self-identified gay men and look for themes of internalized homophobia, hegemonic masculinity or exclusion of people of color. The key idea of this study is that even within marginalized communities, there is still an emphasis on being able to conform to normative identities. I take a closer look at how queer men of color navigate Twitter to create their online personas and understand their intersecting identities. With the growing presence of social media in our lives, it is important to see social media as the new frontier for studying human interaction. While this study focuses on the creation of spaces for gay men, the sociological forces at play in this research could be applied to any group.
Anya Galli Robertson
Primary Advisor's Department
Sociology, Anthropology, and Social Work
Stander Symposium Posters, College of Arts and Sciences
United Nations Sustainable Development Goals
"“SMH White Gays”: A Netnographic Study of Hegemonic Masculinity and Internalized Homophobia among Queer Men of Color on Twitter" (2020). Stander Symposium Projects. 1828.