Andrew Foster Labuda, William Andrew Melucci, Sam Garrett Orazen, Alex David Reilly, Tori Sedlmayer
Download Project (295 KB)
With sports gambling being legalized across the country, we expect sports fans to not only bet on the games but also engage more in the events. This could mean going to more games, watching games fully to the end, or even watching sports and events they would not have otherwise. This along with a variety of other engagement methods have already seen increases due to sports gambling. In states that have legalized gambling, there has been a larger economic impact than expected and teams and leagues are actively trying to see what trends they can exploit in order to increase fan engagement. Through a survey of sports fans, we expect to find a strong connection between potential gambling behaviors and fan engagement. We believe that different types of hypothesized gambling behavior, including Daily Fantasy Sports and live betting, will encourage fans to both become more knowledgeable about their teams/ leagues, but also consume more on a variety of sports. The study is currently in-progress and the findings will be reported at the symposium.
Primary Advisor's Department
Health and Sport Science
Stander Symposium Posters, School of Education and Health Sciences
United Nations Sustainable Development Goals
Decent Work and Economic Growth
"The Impact of Legalized Sports Gambling on Fan Engagement" (2020). Stander Symposium Projects. 1911.