The Rise of Online Protesting Following The Killing of George Floyd: A Content Analysis of Tweets Relating to George Floyd and Police Brutality
Caroline Rose Nevius
The overall purpose of this study is to explore the emergence of online protesting relating to police brutality and the themes that develop through it. I am concentrating on the death of George Floyd and how that event of police brutality has affected social media users. The research is designed to analyze the content of various tweets taken from Twitter with the hashtag #GeorgeFloyd and examine different issues and trends that appear in these tweets. Tweets were gathered from the month of June 2020, a month after the killing of Floyd, and more tweets were gathered in the month of October 2020. Systematic sampling was used to collect the tweets and inductive coding was used to determine the themes that emerged. Results indicate that social media is an important platform for sharing news, online protesting, and using social media to pay tribute to victims of police violence. The study gives evidence on how influential hashtags can be for protesting as well as forming collective identities.
Laura M. Leming
Primary Advisor's Department
Sociology, Anthropology, and Social Work
Stander Symposium project, College of Arts and Sciences
United Nations Sustainable Development Goals
"The Rise of Online Protesting Following The Killing of George Floyd: A Content Analysis of Tweets Relating to George Floyd and Police Brutality" (2021). Stander Symposium Projects. 2242.