The Impact of COVID-19 on Fan Engagement in Sport


The Impact of COVID-19 on Fan Engagement in Sport



Olivia Grace Carpenter, Shane Thomas Ferrick, Nathan Passarelli, Hannah Marie Paxton, Mason Andrew Smith, Timothy K. Tieman, Aaron Bennett Weiss


This poster reflects research conducted as part of a course project designed to give students experience in the research process. Course: HSS 428



For our research topic, the main question that we want to answer is how has COVID-19 changed the way of fan engagement on social media. Ever since COVID-19 started, we have seen tournament cancellations, fan attendance becoming nonexistent, and overall less fan participation in sporting events. From our research we hope to find how professional teams are staying in touch with their fans via social media and other content consumption. We are especially looking to see how each sport differed in their own ways to involve fans more.

Publication Date


Project Designation

Course Project

Primary Advisor

Haozhou Pu

Primary Advisor's Department

Health and Sport Science


Stander Symposium project, School of Education and Health Sciences

United Nations Sustainable Development Goals

Good Health and Well-Being

The Impact of COVID-19 on Fan Engagement in Sport