The Big 10 Conference College Recreation Websites: Evaluating effectiveness through understanding the Generation Z student.
Julia S. Morris, Zackary G. Ziegler
The Big 10 Conference College Recreation Websites: Evaluating effectiveness through understanding the Gen Z student.The purpose of this presentation is to share our study that analyzed college recreation webpages and their effectiveness in engagement of prospective students. We examined the webpages of the 14 colleges that belong to the Big 10 Conference. The rubric compares each webpage against its competitors. In this presentation, we will educate the audience on what attracts prospective students to a college recreation page. We will share best practice as examples for each category. In addition, we will highlight components that are crucial to any college recreation webpage in order to best market themselves to their target audience of prospective college students who are now considered “Generation Z”.
Peter J. Titlebaum
Primary Advisor's Department
Health and Sport Science
Stander Symposium Posters, School of Education and Health Sciences
United Nations Sustainable Development Goals
Decent Work and Economic Growth
"The Big 10 Conference College Recreation Websites: Evaluating effectiveness through understanding the Generation Z student." (2021). Stander Symposium Projects. 2345.