The Big 10 Conference College Recreation Websites: Evaluating effectiveness through understanding the Generation Z student.

Title

The Big 10 Conference College Recreation Websites: Evaluating effectiveness through understanding the Generation Z student.

Authors

Presenter(s)

Julia S. Morris, Zackary G. Ziegler

Files

Description

The Big 10 Conference College Recreation Websites: Evaluating effectiveness through understanding the Gen Z student.The purpose of this presentation is to share our study that analyzed college recreation webpages and their effectiveness in engagement of prospective students. We examined the webpages of the 14 colleges that belong to the Big 10 Conference. The rubric compares each webpage against its competitors. In this presentation, we will educate the audience on what attracts prospective students to a college recreation page. We will share best practice as examples for each category. In addition, we will highlight components that are crucial to any college recreation webpage in order to best market themselves to their target audience of prospective college students who are now considered “Generation Z”.

Publication Date

4-22-2021

Project Designation

Independent Research

Primary Advisor

Peter J. Titlebaum

Primary Advisor's Department

Health and Sport Science

Keywords

Stander Symposium project, School of Education and Health Sciences

United Nations Sustainable Development Goals

Decent Work and Economic Growth

The Big 10 Conference College Recreation Websites: Evaluating effectiveness through understanding the Generation Z student.

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