Download Full Text (209 KB)


Researchers and communications specialists have written extensively on the subject of business communications and the linkage between communication and performance. By their example, this study will examine a business, describe their communications practice, and illuminate the effects of their communication on their business performance (Doheny-Farina, 1986; Spinuzzi, 2007; Winsor, 2001). The objective of this study is to examinhe and gain an understanding of the way Flyer Enterprises: The Blend as a business communicates internally and externally, and how it relates to their success as an organization. This study will be administered through quantitative and qualitative methods. For example: anonymous surveys, employee interviews, and collection of data through printed material like training manuals and electronic communications. Involves participation of 5-6 individuals associated with The Blend including employees, managers, and customers. One additional purpose of this study is to find and shed light on a communications issue within the business and provide a remedy.

Publication Date


Project Designation

Course Project

Primary Advisor

Amanda J. Wright Cron

Primary Advisor's Department



Stander Symposium poster


This poster reflects research conducted as part of course project designed to give students experience in the research process.

Research exercise: Flyer Enterprises: The Blend,A Business Communications Study