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Researchers and communications specialists have written extensively on the subject of business communications and the linkage between communication and performance. By their example, this study will examine a business, describe their communications practice, and illuminate the effects of their communication on their business performance (Doheny-Farina, 1986; Spinuzzi, 2007; Winsor, 2001). The objective of this study is to examinhe and gain an understanding of the way Flyer Enterprises: The Blend as a business communicates internally and externally, and how it relates to their success as an organization. This study will be administered through quantitative and qualitative methods. For example: anonymous surveys, employee interviews, and collection of data through printed material like training manuals and electronic communications. Involves participation of 5-6 individuals associated with The Blend including employees, managers, and customers. One additional purpose of this study is to find and shed light on a communications issue within the business and provide a remedy.
Amanda J. Wright Cron
Primary Advisor's Department
Stander Symposium poster
Belanger, Sean T.; Crawford, Matthew E.; and Gilbert, Stephen F., "Research exercise: Flyer Enterprises: The Blend,A Business Communications Study" (2012). Stander Symposium Posters. 26.