TikTok & the Missing and Murdered Indigenous Women, Girls, and Two-Spirit People Movement
Meghan Elizabeth Leinhauser
The purpose of this study is to analyze the Missing and Murdered Indigenous Women, Girls, and Two-Spirited People (MMIWG2S) social movement via content analysis and interviews. The study includes analyzing videos posted to the social media platform, TikTok, and interviews with a collection of users who post videos about MMIWG2S. TikTok uses a unique algorithm to tailor users’ feeds based on the types of videos with which they watch and interact. This allows for the creation of an online community that shares common interests with one another, especially in a time where communication methods have changed significantly. Analyzing videos related to the movement allows for emergent themes and trends to be found within the posts. Doing so aids in understanding what these individuals want the general public to know about a movement that means so much to them. The subsequent interviews allow for a deeper comprehension of the role social media, specifically TikTok, plays in responding to the MMIWG2S social movement.
Anya M. Galli Robertson, Leslie H. Picca
Primary Advisor's Department
Sociology, Anthropology, and Social Work
Stander Symposium project, College of Arts and Sciences
"TikTok & the Missing and Murdered Indigenous Women, Girls, and Two-Spirit People Movement" (2022). Stander Symposium Projects. 2611.