Where Do Female Athletes Get Their Role Models? Exploring Women's Basketball In the U.S. From Inception to NIL
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The goal of this research is to look into where young female athletes get their role models from while focusing specifically on the marketing and promotion women receive in the industry compared to their male counterparts. I hypothesize that most older Gen Z players had a lack of exposure to female role models, yet many younger Gen Z players can identify more players and female influences, possibly due to increased social media usage and/or NIL.The question I ask for you all to keep in mind throughout this presentation is : As female athletics become more visible, how will that influence the next generation of female athletes?
Elizabeth Eichler, Corinne Daprano
Primary Advisor's Department
Management and Marketing
Stander Symposium, School of Business Administration
"Where Do Female Athletes Get Their Role Models? Exploring Women's Basketball In the U.S. From Inception to NIL" (2023). Stander Symposium Projects. 2785.
Presentation: 3:00-3:20 p.m., Kennedy Union 312