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This research project examines intercultural communication as seen in a Spanish workplace, by looking at the application of certain intercultural communication theories in the context of Grupo SM's University of Dayton Publishing (UDP), an educational publishing company where people from Spain, Great Britain, Canada, and the United States co-create electronic and print learning materials for foreign language programs in the Spanish- speaking world. The communication theories I studied and later applied to UDP include William Gudykunst's Anxiety-Uncertainty Management Theory, Stella Ting-Toomey's Face-Negotiation Theory, Geert Hofstede's Cultural Dimensions Theory, and Edward Hall's theory of high context versus low context cultures and styles of communication. While interning for UDP, I conducted semi-structured interviews with my colleagues and then supplemented these interviews with ethnographic observations in order to determine whether the theories that I studied held up in a real-life atmosphere of cultural and linguistic bilingualism.

Publication Date


Project Designation

Honors Thesis

Primary Advisor

Teresa L. Thompson

Primary Advisor's Department



Stander Symposium poster

An Application of Intercultural Communication Theories in the Spanish Workplace