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While many aspects can affect a student’s decision to attend a specific institution, a college’s alcohol culture can have a positive or negative effect on student choice. Research explains one of the biggest aspects to aid in a students’ decision to attend a university is the perception of alcohol culture on campus (Parker, 2009). Lifestyle choices can also affect this decision. Therefore, there is a need for an examination of why students select a college based on perceived drinking culture of that institution. This study will offer an insight into why first-year students in the fall of 2013 decided to attend University of Dayton as it relates to the perceived alcohol culture of the institution. Findings allow for a better understanding of how students perceive the alcohol culture on a campus and how much it affects their decision to attend an institution.
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Shamblin, Leah, "But It's a Party School: The Impact of Alcohol Culture on Student Initial College Choice" (2014). Stander Symposium Posters. 404.
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