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In the present business world, communication can be difficult due to continuous changes of employees in the work place. This study explores the communication practices for the professional setting that occurs at ArtStreet. In particular, the focus is on the Rhetoric between employees and how it affects day-to-day operations. Research results should stress the importance of professional communication application throughout all levels of a business. Methods used within this study include observations, direct interviews, and analysis of documents. Observation will occur throughout a two-week period for a total of 32-hours. Those observed include four employees of ArtStreet Cafe along with two of the managers for the facility. Observation of the physical characteristic of the facility will be recorded as well, along with informal, face-to-face interaction with open-ended interview questions. Documents collected from the business include flyers, promotions, memos and financial information. This method results in more detailed feed-back and personal opinions to be applied for analysis. Our study uses qualitative data to support our argument. This data will be gathered from a blend of our research methods. Analyses of results hope to support the argument of the importance of effective communication in an organization. Professional rhetoric will help to aid in successful communication and improve financial stability. In particular, the results can aid in the immersion of new employees into the company. From this research we hope to conclude the importance of effective communication within ArtStreet. The results will be of significance to anyone currently in a professional setting or those planning to enter one in the future. Proposal of new rhetoric techniques should be applied to the hiring of new employees to the facility.

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Amanda J. Wright Cron

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Stander Symposium poster


This poster reflects research conducted as part of course project designed to give students experience in the research process.

Research exercise: Business Communication at ArtStreet Cafe