I Searched for Louis Vuitton and All I Got Was This Lousy Knockoff: Exploring the Initial Interest Confusion Doctrine in Trademark Infringement Cases Related to Search Engine Keyword Advertisements

Authors

Alyssa E. Baute, University of Dayton

Document Type

Comment

Comments

Alyssa E. Baute was an Executive Publication Editor 2011-2012, Staff Writer 2010--2011, University of Dayton Law Review. J.D. Candidate, University of Dayton School of Law, 2012; B.A. in Mass Communication and Political Science, cum laude, Miami University, 2009.

Recommended Citation

Baute, Alyssa E. (2012) "I Searched for Louis Vuitton and All I Got Was This Lousy Knockoff: Exploring the Initial Interest Confusion Doctrine in Trademark Infringement Cases Related to Search Engine Keyword Advertisements," University of Dayton Law Review: Vol. 37: No. 2, Article 5.
Available at: https://ecommons.udayton.edu/udlr/vol37/iss2/5

Publication Date

1-1-2012