Joel R. Pruce, Ph.D.
One of the oldest humanitarian non-governmental organizations (NGOs), the International Committee of the Red Cross (ICRC) has long been a cornerstone around which all other humanitarian NGOs are built. The ICRC conforms to strict principles regarding their behavior and practices so that they can provide aid to those who need it around the globe. As NGOs began using both traditional and social media to their advantage to promote certain causes, the media and public began to push back, pressuring humanitarian NGOs to adopt some causes or speak out on others. Through analyzing ICRC media communications during both the Nigerian Civil War and the conflict in Syria, this research project intends to answer the following question: How has the ICRC’s response to media pressures shifted the perception of humanitarian neutrality for both NGOs and the public?
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Ramsey, Mercedes C., "The International Committee of the Red Cross Managing Neutrality in an Increasingly Public, Media-hungry World" (2018). Honors Theses. 184.