•  
  •  
 

Abstract

A marketplace mentality featuring the student as consumer reaches deeply into educational practice today. This essay examines the roots and implications of framing public speaking education in economic terms. The amorality of the marketplace could be supplemented by closer attention to how values infuse the communication process. A value-laden communication environment, or ethosystem, may contribute to greater student awareness of their obligations to others and yield a fuller description of communication education.