Document Type

News Article

Publication Date

12-2-1994

Abstract

Merchandise shoppers in the Miami Valley region should reap the benefits of price wars between now and Christmas, says Irene Dickey, a retail marketing specialist at the University of Dayton. Nationally, the retail scene is fairly stable, she says, but locally intense competition coupled with an overstocked inventory — especially cold-weather goods — will force retailers to lower prices. "Up until Thanksgiving, it was business as usual," Dickey says. "Now we're getting into warfare. There will be deeper price cuts in the next four weeks. … It's great for consumers."



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