Majority of Shoppers Take Their Business Out of Town, University of Dayton Study Shows

Authors

University of Dayton

Document Type

News Article

Publication Date

12-9-1994

Abstract

The majority of shoppers from smaller communities prefer either to travel out of town or stay at home to shop rather than frequent local stores, according to a published study by two marketing professors at the University of Dayton. UD's Vicki Blakney and William Sekely found that about 65 percent of these shoppers visit other towns to do their shopping or use mail-order and other in-home options such as shopping networks and on-line services. Local retailers can improve their chances of enticing customers by advertising and making the shopping experience more fun, the researchers said.

Recommended Citation

University of Dayton, "Majority of Shoppers Take Their Business Out of Town, University of Dayton Study Shows" (1994). News Releases. 11877.
https://ecommons.udayton.edu/news_rls/11877