The Reputation Index: Measuring and Managing Corporate Reputation
Document Type
Article
Publication Date
4-1-2003
Publication Source
European Management Journal
Abstract
Perhaps the most critical, strategic, and enduring asset that a corporation possesses is its reputation. Although corporate reputation is undoubtedly a significant and relevant corporate asset, formidable measurement challenges have effectively kept this major intangible asset out of the financial statements. We propose the creation of a ‘reputation index’ that would be of broad scope and attempt to capture key dimensions and evaluate diverse organizational components including corporate strategy, financial strength and viability, organizational culture, ethics and integrity, governance processes and leadership, products/services, strategic alliances and business partnering, and innovation along with information already contained in the corporation’s annual report.
Inclusive pages
201-212
ISBN/ISSN
0263-2373
Copyright
The accepted manuscript, if available, is licensed under the Creative Commons Attribution Non-Commercial No Derivatives License.
Publisher
Pergamon
Volume
21
Issue
2
Peer Reviewed
yes
eCommons Citation
Cravens, Karen; Oliver, Elizabeth Goad; and Ramamoorti, Sridhar, "The Reputation Index: Measuring and Managing Corporate Reputation" (2003). Accounting Faculty Publications. 75.
https://ecommons.udayton.edu/acc_fac_pub/75
COinS
Comments
When available, the accepted manuscript (postprint) is provided in compliance with the publisher's policy on self-archiving. Permission documentation is on file.