1990 Basic Course Committee Award Winning Papers
The purpose of this essay is three-fold. First, I will summarize the history and development of persuasion and rhetoric in the classical and renaissance world, demonstrating the manner in which argumentation, or conviction by means of logical proof, and persuasion, or conviction by means of a unified appeal to emotions and reasons became separated. Second, I will look at the manner in which persuasion and argumentation are presented educationally today by analyzing four of the most popular public speaking texts. Finally, I will argue that there is a more effective method for teaching the combined principles of argumentation and persuasion, as can be seen in the works of Karl Wallace, Walter Fisher and Douglas Hesse, and as seen in the argumentation texts of Barbara Warnick and Edward Inch and also Josina Makau.
"Logic and Emotion, Persuasion and Argumentation: 'Good Reasons' as an Educational Synthesis,"
Basic Communication Course Annual: Vol. 3, Article 14.
Available at: https://ecommons.udayton.edu/bcca/vol3/iss1/14