Books and Book Chapters by University of Dayton Faculty
Questionnaire Design: How to Ask the Right Questions of the Right People at the Right Time to Get the Information You Need
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This book explores how a well-designed questionnaire is customer-focused, simplifying the process for the respondent and thereby increasing both validity and response rates. It is recommended for use by psychologists, sociologists, political scientists, marketers, and other professionals.
Questionnaires, like any well-designed interface, should be intuitive. This manual provides a fool-proof approach to questionnaire design for practitioners, marketers, and researchers with little or no formal training. It provides practical instruction regarding what to do and how to do it and supports these instructions with real-world examples and findings from scientific studies. An augmenting website contains additional guidance, examples, a case study, and tools for designing a successful questionnaire.
Human Factors and Ergonomics Society
Human Factors Psychology | Psychology | Quantitative Psychology
Moroney, William F. and Cameron, Joyce Anne, "Questionnaire Design: How to Ask the Right Questions of the Right People at the Right Time to Get the Information You Need" (2019). Books and Book Chapters by University of Dayton Faculty. 58.
Front matter and Chapter 1 are provided for download with the permission of the publisher. Permission documentation is on file.