Date
4-22-2021
Files
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Description
Shopper satisfaction has been identified as one of the most influential factors in brick & mortar based retailing. This research investigates the effects of store layouts on customer satisfaction. This research allows decision makers to understand more about the relationship between adjacency and accessibility within retail environments.
Academic Advisor
Corinne Mowrey
Academic Department(s)
Department of Engineering Management, Systems and Technology
Degree Pursued
Master's
Recommended Citation
Gune, Shubham, "Retail Store Layout: Shopper Preference vs. Shopper Access" (2021). Graduate Student Showcase. 21.
https://ecommons.udayton.edu/grad_showcase/21
