Date of Award
2005
Degree Name
M.A. in Psychology
Department
Department of Psychology
Keywords
Consumers' preferences, Motivation research (Marketing), Consumers Attitudes, Risk perception, Trust
Rights Statement
Copyright © 2005, author
Recommended Citation
Hinkle, Chad William, "The impact of trust, risk, and prior knowledge on consumer preferences" (2005). Graduate Theses and Dissertations. 3316.
https://ecommons.udayton.edu/graduate_theses/3316
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