Title
The impact of trust, risk, and prior knowledge on consumer preferences
Date of Award
2005
Degree Name
M.A. in Psychology
Department
Department of Psychology
Keywords
Consumers' preferences, Motivation research (Marketing), Consumers Attitudes, Risk perception, Trust
Rights Statement
Copyright 2005, author
Recommended Citation
Hinkle, Chad William, "The impact of trust, risk, and prior knowledge on consumer preferences" (2005). Graduate Theses and Dissertations. 3316.
https://ecommons.udayton.edu/graduate_theses/3316
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