The Impacts of IT Capability and Marketing Capability on Supply Chain Integration: A Resource-Based Perspective
Document Type
Article
Publication Date
2017
Publication Source
International Journal of Production Research
Abstract
Although previous research has addressed the interface and logical association among marketing, information technology (IT) and supply chain management, there have been few, if any, attempts to investigate how IT capability and marketing capability influence supply chain integration (SCI). Thus, this study investigates the direct and interacting effects of IT capability and marketing capability on SCI. The hypothesised relationships were tested using survey data gathered from 329 firms in China’s manufacturing industry. The results reveal that both IT capability and marketing capability have a significant positive effect on SCI. Interestingly, no significant interaction effect was found, indicating that marketing IT capability and marketing capability influence SCI independently, and not synergistically. However, while IT capability and marketing capability do not interact, IT capability does mediate the impact of marketing capability on SCI.
Inclusive pages
4196-4211
ISBN/ISSN
0020-7543
Copyright
Copyright © 2017, Taylor & Francis
Publisher
Taylor & Francis
Volume
55
Issue
14
Peer Reviewed
yes
Keywords
supply chain management, information technology, marketing operations interface, environment, performance measures
eCommons Citation
Yu, Wantao; Jacobs, Mark A.; Chavez, Roberto; and Feng, Mengying, "The Impacts of IT Capability and Marketing Capability on Supply Chain Integration: A Resource-Based Perspective" (2017). MIS/OM/DS Faculty Publications. 98.
https://ecommons.udayton.edu/mis_fac_pub/98
Comments
Permission documentation is on file