Research Shows There's a Gold Standard for Tipping

Authors

University of Dayton

Document Type

News Article

Publication Date

12-17-2018

Abstract

Consumers equate gold with status and luxury — and it turns out seeing the color makes them more generous tippers, according to new research from University of Dayton Assistant Professor of Marketing Na Young Lee.

Recommended Citation

University of Dayton, "Research Shows There's a Gold Standard for Tipping" (2018). News Releases. 11185.
https://ecommons.udayton.edu/news_rls/11185