Document Type
News Article
Publication Date
12-17-2018
Abstract
Consumers equate gold with status and luxury — and it turns out seeing the color makes them more generous tippers, according to new research from University of Dayton Assistant Professor of Marketing Na Young Lee.
Recommended Citation
University of Dayton, "Research Shows There's a Gold Standard for Tipping" (2018). News Releases. 11185.
https://ecommons.udayton.edu/news_rls/11185
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